Project Overview
Industrial buyers don't browse — they research with purpose. Every design decision was guided by one question: does this help a busy operations manager find, evaluate, and contact Shelving SA faster? The result is a site that loads in under 1.5 seconds with a 96/100 performance score, ranking for key industry terms.
Shelving SA is South Africa's leading manufacturer of industrial storage solutions — pallet racking, shelving systems, mezzanine floors, warehouse storage — based in Howick, installed nationwide. They needed a modern, mobile-optimised web presence to capture inbound leads from businesses searching for industrial storage solutions online. With clients like Toyota, Spar, Pick n Pay, and Clicks already on the books, the website had to match that calibre of client expectation.
Notice how industrial buyers are increasingly researching on mobile — 66% of all traffic. We designed every interaction for touch-first navigation, fast load times on cellular connections, and clear product categorisation that helps buyers find solutions in seconds.
Imagine landing on a site that speaks directly to your industry. We created dedicated sections for warehousing, retail, manufacturing, and more — so every visitor instantly identifies relevant solutions. This isn't a generic template. It's built for industrial buyers.
Built on Next.js with server-side rendering, the site loads in under 1.5 seconds — even on variable mobile connections. When your competitors' sites take 5+ seconds, picture the advantage of being the fastest option a buyer encounters.
We implemented technical SEO best practices, schema markup, and optimised content targeting terms like "industrial shelving South Africa" and "warehouse racking KZN." The results speak for themselves — page 1 rankings within months.
A custom Next.js website with industry-specific landing pages, visual product catalogues for pallet racking, gondola shelving, cantilever systems, and mezzanine floors. Multiple contact points throughout with click-to-call functionality and clear CTAs that guide buyers from research to inquiry.
"Trusted By" social proof section featuring logos from Toyota, Spar, Pick n Pay, and Clicks. Benefits showcase emphasising bulk manufacturing capability, custom design service, and South African manufacturing quality. Every element builds credibility — because in B2B, trust converts more than design alone.
View live website →
Our Approach
Notice how industrial buyers are increasingly researching on mobile — 66% of all traffic. We designed every interaction for touch-first navigation, fast load times on cellular connections, and clear product categorisation that helps buyers find solutions in seconds.
Mobile-first design
Notice how industrial buyers are increasingly researching on mobile — 66% of all traffic. We designed every interaction for touch-first navigation, fast load times on cellular connections, and clear product categorisation that helps buyers find solutions in seconds.
Industry-specific UX
Imagine landing on a site that speaks directly to your industry. We created dedicated sections for warehousing, retail, manufacturing, and more — so every visitor instantly identifies relevant solutions. This isn't a generic template. It's built for industrial buyers.
Performance engineering
Built on Next.js with server-side rendering, the site loads in under 1.5 seconds — even on variable mobile connections. When your competitors' sites take 5+ seconds, picture the advantage of being the fastest option a buyer encounters.
SEO foundation
We implemented technical SEO best practices, schema markup, and optimised content targeting terms like "industrial shelving South Africa" and "warehouse racking KZN." The results speak for themselves — page 1 rankings within months.
